“I recently had the honor of being invited to the Seat Group strategic presentation meeting in Barcelona. It was a very enriching experience with 2 busy days at the manufacturer.
I discovered that, despite social media and the speed of information transmission, car manufacturers still manage to work in a very confidential way. They give themselves the means: all the sessions I attended were “highly confidential”. Each participant was in fact thoroughly searched before being able to return to the site and all mobile phones sealed to avoid taking pictures.
Here are some details on these 2 days of workshop that I consequently cannot illustrate with photos!
Tuesday was devoted to Seat: figures from last year, very ambitious objectives, like those of BELGATECH, for the year as well as the presentation of the new Seat Leon which should be soon red hot on the market! New scooters and electric scooters were also presented to us in preview.
Wednesday was devoted to Cupra – which is to Seat what Lexus is to Toyota – and, there too, we were able to take note of the 2019 results, the 2020 objectives and new models to come, including a 100% Cupra model for the end of 2020.
In short, it was my first trip as Fleet manager but I will leave as soon as the opportunity arises to better understand this marvelous sector of the automotive industry, which is undergoing rapid change, in which many of our Consultants operate!
Thank you to the Seat group and see you soon for new adventures… ”